我看了贵刊第9期刊登的《来点“小题大作”》很受启发。我很赞成文中的看法。在此,再提出一点浅见: 第一,篮球运动为什么在美国备受人们的青睐,而在中国却如此冷清?我认为主要原因是人们对篮球运动还不太了解。如果我国的明星球员多作一些广告,无疑会给篮球运动的普及和发展注入兴奋剂。而这并不是单纯地做广告,而是向人们展示了篮球的魅力。阿的江给“红牛”饮料做广告,便是一个很好的例子。 第二,我见到市场上国外的篮球服装垄断了中国的市场,很不服 I read your issue No. 9 published “to point” piecemeal “” very inspired. I very much agree with the views of the article. Here again, a few hints are made: First, why is basketball so popular in the United States and so absolutist in China? I think the main reason is that people do not know much about basketball. If our star players make more commercials, it will no doubt inject doping into the popularity and development of basketball. And this is not simply to advertise, but to show people the charm of basketball. A good example is the advertisement by A River to “Red Bull” drinks. Second, I see the market basketball apparel monopoly of the Chinese market, very dissatisfied