论文部分内容阅读
对于一个企业来说,追求利润的最大化无疑是其追求的最终目标。而利润最大化的实现,则取决于其产品是否占有较大的市场分额,是否在市场中具有较强的竞争力。因此,在当今的企业界,开始流行这样一个新名词,叫“核心竞争力”。对于如何提高企业核心竞争力这个问题的回答,不同的企业自然会有不同的回答。青岛正泰电气自动化有限公司给我们的答案是:用管理塑造核心竞争力。“正泰集团”是温州的龙头企业,创始于1984年,主要生产和经营高低压电器、输配电设备、仪器仪表、建筑电器、通信设备、自动化控制等100多个系列、5000多个品种、20000多种规格的产品,现辖6大专业公司、50余家持股企业,并在全国各地设有2000多家销售公司和特约经销处,连续五年名列全国民营企业500强前十名。“正泰”商标被国家工商局认定为中国驰名商标,三大产品荣获中国名牌产品称号,总资产31亿元,工业总产值103亿元,销售收入101亿
For an enterprise, the pursuit of profit maximization is undoubtedly the ultimate goal of its pursuit. The realization of profit maximization depends on whether the product has a larger market share and whether it has strong competitiveness in the market. Therefore, in today's business community, such a new term has become popular, called “core competence.” How to improve the core competitiveness of enterprises answer this question, different companies will naturally have different answers. Qingdao Chint Electric Automation Co., Ltd. gave us the answer is: use management to shape the core competitiveness. Founded in 1984, Chint Group mainly produces and operates more than 100 series of high and low voltage electrical appliances, power transmission and distribution equipment, instrumentation, building electrical appliances, communications equipment and automation control, and more than 5,000 Varieties, more than 20,000 kinds of specifications of products, the jurisdiction of the six major professional companies, more than 50 holding enterprises, and throughout the country with more than 2,000 sales companies and special distribution, for five consecutive years ranked the top 500 private enterprises Ten. “Zhengtai ” trademark was recognized as the national well-known trademark of the State Trade and Industry Bureau, the three major products won the title of China's brand-name products, with total assets of 3.1 billion yuan, industrial output value 10.3 billion yuan, sales of 10.1 billion