污名类属也是人们对事物认知的途径,是新闻语言实现建构他者群体形象的策略手段。借助媒介通过高频率的话语将某一群体负面特征刻板污名化是媒体制造舆论的手段之一,而这种话语因其高频性而形成定性套语。20世纪50、60年代《人民日报》中“匪”类话语就是如此,其嬗变过程体现了强势群体借助大众媒介提升群体利益的意图,也体现了中国新闻语言现代性的进程。 Slander genre is also a way of people’s cognition of things, is a strategic means of realizing the image of the other party in news language. The stigmatization of a group’s negative traits with media through high-frequency discourse is one of the means by which the media create opinion, and such discourse forms qualitative sets of terms because of its high frequency. So did the “bandit” discourse in the People’s Daily in the 1950s and 1960s, whose evolution embodied the intent of strong groups to promote group interests through the mass media, and also reflected the process of the modernity of Chinese news language.