我国加入世贸组织两年半以来,发行领域、出版社的图书营销工作面临的改革是最前位、最深刻、最激烈,也是最残酷的。探索发行改革、营销的新策略应从两个层面来考虑。 (一)从单个大学出版社的层面来考虑 在进行出版体制改革的情况下,出版社应设立什么样的发行机构,建立什么样的机制,如何能更有效地面向市场、更好地适 Since the entry into WTO of our country for two and a half years, the reform in the field of distribution of books and books in publishing houses has been the foremost, deepest, most intense and most cruel one. To explore the issue of reform, marketing of new strategies should be considered from two aspects. (A) from a single university press to consider the level of the reform of the publishing system, the publishing company should set up what kind of issuing agencies, the establishment of what kind of mechanism, how to more effectively face the market, better suited