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现阶段的市场经济环境多变的发展形势下,企业间的竞争也日益的激烈,企业要想在竞争中获得发展优势,就要充分注重营销模式的优化。在网络技术的进一步发展应用下,企业的网络营销的实施就比较关键。通信技术的迅速发展,其高性能移动终端得到了大规模普及,微信这一应用软件在当前的应用就比较广泛,将微信在企业网络营销当中加以应用,就能形成全新的网络营销模式。基于此,本文主要就微信营销的主要特征体现和遵循的原则加以阐述,然后对微信网络营销的模式和发展环境详细分析,接着就微信的企业网络营销的发展问题和发展策略进行详细探究,希望能通过此次理论研究,对微信的企业网络营销模式发展起到促进作用。
Under the circumstance that the market economic environment of this stage is changing rapidly, the competition among enterprises is also increasingly fierce. Enterprises that want to gain the development superiority in the competition should pay full attention to the optimization of the marketing mode. In the further development and application of network technology, the implementation of online marketing enterprises is more critical. The rapid development of communication technology, its high-performance mobile terminals have been widely popularized, the application of WeChat in the current application is more extensive, the application of WeChat in the enterprise network marketing can form a new network marketing model. Based on this, this article mainly elaborates the main characteristics of micro-channel marketing and the principles followed, and then analyzes the mode and development environment of micro-channel network marketing in detail, and then probes into the development and development strategies of micro channel enterprise network marketing in detail. Through this theoretical study, we can promote the development of WeChat’s enterprise network marketing model.