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随着全区经济的快速发展,其一体化趋势已经是在所难免,这就促使世界各个国家和地区之间的竞争日趋激烈,许多国家和地区逐渐意识到文化创意产业作为新型高端服务业,对拉动GDP的增长起着很大的作用,于是纷纷将文化创意产业作为推动经济结构调整和产业升级的一个重要方面。作为文化创意产业发展的一个重要分支——文化创意产品设计产业,在全球各地迅速发展起来,并且有越演越烈的趋势。本文在研究了大量成功文化创意产品设计案例的基础上,积极探索,勇敢创新,从设计师的角度总结出了一套从客户满意到用户喜欢的商业性文创产品设计循环系统:通过将商业思考、美学体验与技术突破整合为一体的设计实践方式,再加上垂直创新思维,打造出文创设计领域闭环,建立起一个完善的文化创意产品设计生态循环系统。
With the rapid economic development in the whole region, the trend of its integration has been unavoidable. This has led to increasingly fierce competition among all countries and regions in the world. Many countries and regions are gradually realizing that the cultural and creative industries as a new high-end service industry, Which will play an important role in boosting the growth of GDP. Therefore, they all take the cultural and creative industries as an important aspect of economic restructuring and industrial upgrading. As an important branch of the development of cultural and creative industries - cultural and creative product design industry, rapidly developed all over the world, and has become more and more intense trend. Based on the research of a large number of successful cultural and creative product design cases, this paper explores and innovates bravely. From the designer’s point of view, this article summarizes a set of circulatory system of commercial creative product design from customer satisfaction to user’s preference: Thinking, aesthetic experience and technological breakthroughs as one of the integrated design practice, coupled with vertical innovation thinking, to create a closed loop in the field of creative design, and establish a perfect cultural and creative product design eco-cycle system.