让人大跌眼镜的达利十年前,达利开始做饮料,业内一片看衰。达利是做糕点饼干起家,在渠道管理上又特别粗放,当时大概十几个销售人员,却有十几亿的销售。用经销商的话来说,达利的业务就知道“压指标、催款、压货”。而饮料行业,都是可乐、娃哈哈、康师傅等大咖,渠道管理工作精细而又落地。很多人预测达利会在这上面栽跟头。网上还能查到当时业内人士对达利的预测:“光会 Dali, who was eye-popping, ten years ago, Daly began to make a drink, and the industry saw a decline. Dali started making cakes and biscuits and was particularly extensive in channel management. At that time, about a dozen salespeople had sales of more than a billion. In the words of a dealer, Daly’s business knows the ”pressure index, dunning payment, pressure goods". The beverage industry is all big coffee such as Coke, Wahaha, and Master Kong, and the channel management work is fine and landing. Many people predict that Dali will come up with this. Online can also find the industry’s forecast for Dali at the time: “The light will