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一、营销进入“无微不信”的时代微信作为一种时尚的沟通交流工具,正在成为人们日常生活中越来越重要的信息来源与传媒载体。通过发送文字、视频、音频、图片,这些常用的沟通形式,微信为人们架设了实时沟通的互动平台。据中国工信部的数据显示,2013年上半年中国微信用户已经多达4亿户,由此带来的互联网流量增量为56.8%;2014年年底,微信用户增加量超过7500万,电子商务市场规模接近6万亿人民币。
First, the marketing into the “no alias ” era WeChat as a stylish communication tools, is becoming more and more important information sources and media carriers in people’s daily lives. By sending text, video, audio, pictures and other commonly used forms of communication, wechat has set up an interactive platform for people to communicate in real time. According to the statistics of China’s Ministry of Industry and Information Technology, the number of WeChat users in China has already reached 400 million in the first half of 2013, resulting in an increase of 56.8% in the volume of Internet traffic. At the end of 2014, the number of WeChat users increased by more than 75 million. The scale of e- Close to 6 trillion yuan.