随着互联网技术的不断发展,以及社会化媒体的迅速崛起,美国政府开始将越来越多的宣传精力投入到网络中。其中,社会化媒体便是他们最常用的工具之一。通过社会化媒体的平台,美国政府可以在短时间内号召数以百万计的网民支持某一决议,或对某项新政策提出自己的看法。这种前所未有的宣传方式不仅使美国政府得到了满意的宣传效果,而且还令政府在公众中的亲和力有了很大的提升。本文试以美国政府如何利用社会化媒体为其宣传策划服务为例,分析社会化媒体在政府政策宣传中的功用,从而为我国构建和谐的社会舆论环境提供某些借鉴。 With the continuous development of Internet technology and the rapid rise of social media, the U.S. government began to put more and more publicity efforts on the Internet. Among them, social media is one of their most commonly used tools. Through the social media platform, the U.S. government can call on millions of Internet users to support a resolution within a short period of time or make their own views on a new policy. This unprecedented approach to publicity has not only given the U.S. government a satisfactory publicity effect, but has also greatly enhanced its affinity with the public. This article attempts to use the example of how the US government utilizes social media for its propaganda and planning services as an example to analyze the function of social media in the publicity of government policies so as to provide some reference for our country to build a harmonious social media environment.