机动车保险的网络营销是现代网络信息化时代和网络经济变革的背景下,一种新型经营方式,拥有着降低投入成本、没有时间和地点的限制,很好地保护客户信息等。这种新型的方式的特点是能够为客户提供个性需求,一定会成为保险营销的压轴戏。 Network marketing of motor vehicle insurance is a new mode of operation under the background of modern network information age and network economic transformation. It has the restriction of reducing input costs, lacking of time and place, and protecting customer information well. This new approach is characterized by the ability to provide personalized customer demand, will be the finale of insurance marketing.