大众渠道的惨烈竞争,令一些企业开始寻觅和拓展更为直面消费者的蹊径。本文介绍的独特销售渠道,便是柯达等企业正在力推的一种有效途径。我们早已进入到一个差异化营销时代,什么差异化定位、差异化产品及服务,独特的销售主张等等,都在力求与众不同,以减少竞争难度,从市场中胜出。就在大家殚精竭虑思考渠道应该怎样走、如何应对终端拦截等难题之时,历经各种差异化努力后的绝大多数企业,却仍然聚集在大家都进入的传统渠道、现代通路(本文统称大众渠道)上与竞争对手相互“倾轧”。与此 The fierce competition in the mass channels has led some enterprises to start looking for and developing a more direct approach to consumers. This article describes the unique sales channels, Kodak and other companies are pushing an effective way. We have entered a differentiated marketing era, what differentiated positioning, differentiated products and services, unique sales ideas, etc., are striving to differentiate to reduce the difficulty of competition, win from the market. Just when we think hard about how to go channels, how to deal with the terminal interception and other challenges, after a variety of differences in efforts after the vast majority of businesses, but still gathered in the traditional channels we all enter, the modern passage (collectively referred to as mass channels ) And competitors on the mutual With this