经常在杂志上见到谈论安防行业如何创品牌的文章,也见过不少企业的董事长声称下决心,要在安防行业创建自己的品牌,赶上国外的产品。月复一月,年复一年,综观安防行业内总的情况,虽然与国外的企业相比,总的差距在缩小,但品牌效果却不很理想。创品牌,对很多企业是梦寐以求的事,但为什么做不到呢?难道创一个品牌,就这样难吗? Often see in the magazine talk about how to create a brand security industry, but also seen many companies claim that the chairman of the board determined to create their own brand in the security industry to catch up with foreign products. Month after month, year after year, a comprehensive overview of the security industry, although compared with foreign companies, the overall gap is narrowing, but the brand effect is not very satisfactory. A brand, for many businesses is a dream thing, but why can not do it? Is it a brand, so difficult?