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当前的医药行业受政策、市场的双重打压使医药企业的发展履步维艰,大型制药企业拥有悠久的历史、资本基础、广大群众良好的口碑,这又使得中小制药企业想在此行业形势下分“一杯羹”显得更加的艰难,但中小型制药企业也拥有着自身的发展优势,机遇和挑战并存,本文重点探讨在当前的形势下,结合医药市场未来的发展趋势和中小制药企业自身优势,制定相应的市场营销战略,进而使中小型制药企业得到又好又快的发展。
The current pharmaceutical industry is subject to policy and market double suppression so that the development of pharmaceutical companies is struggling. Large pharmaceutical companies have a long history, a capital base and a good reputation among the general public. This in turn makes small and medium-sized pharmaceutical companies want to be in this industry situation Small and medium-sized pharmaceutical companies also have their own advantages in development, opportunities and challenges coexist. This article focuses on the current situation, combined with the development trend of the pharmaceutical market in the future and the small and medium-sized pharmaceutical companies Its own advantages, develop the appropriate marketing strategy, thus enabling small and medium-sized pharmaceutical companies to achieve sound and rapid development.