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传统媒体如何利用微博平台、遵从受众心理、优化传播效果、引导网络舆论?笔者就此提出8条建议,包括进行成就报道时,切记勿夸大其辞;负面新闻传播时,宜点明责任主体;突发事件报道时,应坚守新闻伦理;热点事件转播时,须注意舆论导向;相似题材报道时,勿仅作跟风之传;表明观点态度时,应少出激愤之语;面对博友质疑时,要积极互动释疑;转发草根博文时,先做足核查功课等。
Traditional media how to use the Weibo platform to comply with the audience’s psychology, optimize the dissemination of results, and guide the network of public opinion? The author put forward 8 suggestions in this regard, including reporting achievements, remember not to exaggerate; negative news dissemination, should point out the main responsibility; When reporting emergencies, we should stick to the ethics of news; when broadcasting hot events, we should pay attention to public opinion; when similar topics are reported, we should not only follow the trend of the wind; When, we must actively mutual suspicion; Forward grassroots Bowen, the first check homework and so on.