自第二次世界大战以来,西欧、日本及美国一直是带动世界经济的火车头。但今天的情况已不再如此。按等价购买力计算,新兴与发展中经济目前共计占世界经济的44％,而在过去的十年里,新兴国家已占世界经济增长的2/3。这些经济中的消费者人数已可按千百万计,而且年轻,并正以3倍于发达国家的速度增长。 Since the Second World War, Western Europe, Japan and the United States have been the locomotives driving the world economy. But today’s situation is no longer the case. In terms of equivalent purchasing power, emerging and developing economies now make up 44% of the world economy, while emerging countries account for two-thirds of world economic growth in the past decade. The number of consumers in these economies is already millions and young, and growing at a rate three times that of developed countries.