我国加入WTO,开始履行承诺,并将按照国际通行的规则来管理经济。这就要求在全社会形成自觉遵守规则的意识,让规则意识成为我们的道德标尺,诚信成为我们经济行为的准则。面对新形势,新任务,新要求,处于社会、经济、政治变革前沿的新闻媒体,更新观念、严格自律,诚实守信至关紧要。我国加入WTO后,原有的地方媒体从表层看似乎仍辐射着某一区域, As China joins the WTO, it has begun to honor its promises and will manage its economy in accordance with internationally accepted rules. This requires the formation of conscious awareness of the rule of law in the whole society, so that the rule of consciousness as our moral standards, honesty has become our economic behavior guidelines. Faced with the new situation, new tasks and new requirements, news media at the forefront of social, economic and political changes are vital in updating their concepts, being strictly self-disciplined, and being honest and trustworthy. After China’s accession to the WTO, the original local media seem to still radiate a certain region from the surface,