新年伊始,三星集团任命副会长姜皓文为中国区总裁,成为集团最高级别的海外CEO。前任朴根熙任期届满回国。三星解释这一人事安排,既是因为中国三星规模巨大,也是为了“在中国建设第二个三星”的目标。姜皓文也表示要“形成中国三星固有的经营模式”。三星重臣督师中国,代表国际企业的一种趋势,将中国作为本土或美国以外第二重要的区域市场,或第二中心。趋势几年前已经显现,金融危机加速了这一进程。 At the beginning of the new year, Samsung Group appointed vice president Jiang Haowen as president of China and became the group’s top overseas CEO. Former Pu Genxi expired to return to China. Samsung explained the personnel arrangement not only because of its size, but also because of its goal of “building a second Samsung in China.” Jiang Hao Wen also said to “form the inherent mode of operation of China’s Samsung .” Samsung’s supervisory division, China, represents a trend for international businesses to make China the second most important regional market or second center outside of the United States or beyond. The trend has emerged a few years ago, and the financial crisis hastened the process.