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运用文献资料法,以SWOT-TOWS为主要分析手段,针对辽宁省非奥运项目发展的战略规划进行研究。旨在通过对其内部劣势和外部威胁的深度剖析,并结合内部优势与外部机遇,提出合理化的战略规划。研究结论 :特色文化、区域合作、相对优势、体制创新、整合发展五大战略举措,能够有效促进辽宁省区域非奥运项目整体战略布局的完善,进而实现辽宁省非奥运项目的可持续发展。
Using literature method and SWOT-TOWS as the main analysis methods, the paper studies the strategic planning of the development of non-Olympic projects in Liaoning Province. It aims to propose a rationalized strategic plan through in-depth analysis of its internal weaknesses and external threats, combined with internal and external opportunities. Research conclusions: The five strategic measures of distinctive culture, regional cooperation, relative advantages, system innovation and integrated development can effectively promote the overall strategic layout of Liaoning’s non-Olympic projects, and then achieve the sustainable development of non-Olympic projects in Liaoning Province.