最近汽车圈有几个概念比较热,一是自媒体,二是车联网,三是后市场,四是电商卖车,相比之下,各品牌的新车上市已经常态化,不足为奇,但从厂商的角度看,新车上市营销投入极大,但从传播的角度看,收益极小——当产业和公众关注热点转移的时候,新产品必须和热点结合才有戏,大家都在变革,厂商更应主导变革。 Recently, there are several hot concepts in the car circle, one is from the media, the other is the car networking, the third is the aftermarket, and the fourth is the electricity supplier to sell cars. In contrast, the listing of new cars of various brands has been normalized, not surprisingly, However, from a manufacturer’s point of view, the market for new car marketing is extremely costly. However, from the point of view of communication, the revenue is extremely small. When the industry and the public are concerned about the shift of hot spots, new products must be combined with the hot spots, everyone is changing, Manufacturers should be more dominant change.