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品牌要怎么做?每个人都当过消费者,更多服务和与众不同的附加价值, 应该就是答案。我在上海徐家汇的百脑汇地下一楼逛街,东看西看,想买一个移动硬盘,就是美国人说的Portable Hardisk。自从几年前买过非常失败的Iomega Zip装置后,我就发愤加入刻录一族,利用笔记本电脑的刻录机备份。直到有一天,我发现实在再也没法用一张两张甚至三张光盘来备份资料了,难怪卖硬盘的生意越来越好,前几年做Flash外围和内存模块的也都赚翻天。娱乐取代了办公室需求,成为推动存储设备大众消费化的关键推手,这肯定是当年卖IBM磁带机 (就是那种宛若金库大小的东西)给银行跟政府机构的业务员想也想不到的。
What should a brand do? Everyone has been a consumer, more services and unusual added value, should be the answer. I am in Shanghai Xujiahui Bainaohui the first floor of the underground shopping, look east and west, want to buy a mobile hard drive, is the United States said Portable Hardisk. Since I’ve bought the very failed Iomega Zip device a few years ago, I’ve been an avid add-on to the burgeoning family of backups using my laptop’s recorder. Until one day, I found that I really can no longer use one or two or even three discs to back up the data, no wonder selling hard disk business getting better and better, a few years ago to do Flash peripherals and memory modules are also making money. Entertainment replaced office needs and became the key driver for mass-market storage devices, surely selling IBM tape drives that were just the size of vaults to bankers and government agencies.