实施以文立商战略 ,既是现代商业发展的大趋势 ,也是未来商业发展的根本前途。现代商业经济是宏观文化背景下的经济 ,商业和决策不仅仅是一种经济决策 ,同时也是一种文化决策。首先 ,经济文化一体化与经商理念的新变化要求商业竞争方式作出新选择 ,这就使越来越多的人认识到 ,? The implementation of the strategy of establishing business by text is not only the general trend of modern commercial development but also the fundamental future of commercial development. Modern commercial economy is the economic, commercial and decision-making under macro-cultural background is not only an economic decision but also a cultural decision. First of all, the new changes in economic and cultural integration and business philosophy require new choices in commercial competition. This has led more and more people to realize that?