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在营销市场中,营销本不应当有模式,更不应当有固定的模式,因为营销手段的运用应当根据市场的变化和企业的运行情况而灵活掌握。但在一定的市场环境下,在经济规律的支配下,又形成了很多具有典型运作方式的营销模式。尤其在日趋活跃的体育用品市场中,体育用品的营销模式,成为当前营销市场中的典型范例。当前市场条件下,体育用品的营销模式有多种,通过对他们的研究和透视,有利于对整个营销市场的研究与发展。
In the marketing market, marketing should not have a model, but should not have a fixed mode, because the use of marketing tools should be based on changes in the market and the operation of enterprises and flexible grasp. However, under a certain market environment, under the control of economic laws, a lot of marketing modes with typical operation modes have formed. Especially in the increasingly active sporting goods market, the marketing mode of sporting goods has become a typical example in the current marketing market. Under the current market conditions, there are many kinds of sports product marketing modes. Through their research and perspective, it is beneficial to the research and development of the entire marketing market.