在这以旅游出行为流行热潮的时代,对导游的需求量也越来越大,对导游的要求也越来越高。导游的主要工作是对景区景点进行精彩生动的讲解,这就考验了导游的语言表达技巧。好的语言表达技巧能提升导游的讲解水平,从而使导游行业的服务质量也得到了提高。导游作为一种职业,已经广泛的融入了人们的出行生活。导游的讲解是对导游职业特点和专业水平的体现,是对导游服务水平的评价标准。导游通过运用语言表达技巧,以达到对景区生动形象的宣传的目的。因此导游的业务能力的高低,对旅游地的旅游业的发展有很大的影响。 In this era of travel as a popular craze, the demand for tour guides is also growing, the requirements for tour guides are also getting higher and higher. The main job of the tour guide is to make a wonderful and vivid explanation of the scenic spots, which tests the tour guide’s language expression skills. Good language skills to improve the level of tour guides to explain, so that the service quality of the tour guide industry has also been improved. Tour guides as a job, has been widely integrated into people’s travel life. Tour guide is to explain the professional characteristics of tour guides and reflect the level of service guides is the evaluation criteria. Tour guides through the use of language skills to achieve a vivid image of the publicity purposes. Therefore, the level of operational ability of tour guides has a great impact on the development of tourism in tourist destinations.