随着文化产业的大繁荣大发展,传统演艺业迎来了新的市场激烈挑战。传统演艺业要在如今演出种类繁多、层出不穷的演出市场中生存,就必须塑造自身艺术品牌,赢取特定市场空间。为了更好传承发展广西民间传统演艺业,打造艺术品牌,本文将试图探析其品牌塑造策略。 With the great prosperity of the cultural industry, the traditional performing arts industry ushered in a new market fierce challenge. Traditional performing arts industry to be present in a wide range of performance, an endless stream of performance market to survive, we must shape their own artistic brand, to win a certain market space. In order to better inherit and develop traditional folk performing arts industry in Guangxi and create artistic brand, this article will try to explore its brand building strategy.