去年，在我国新闻媒介上，曾经报道过数件新申请注册的商标被以上百万元，甚至上千万元拍卖的消息。虽然这其中有的商标因种种原因被国家工商行政管理局商标局依法撤销了，但它因商标取名留给工商业界的振荡和思考至今仍值得人回味，如果去除其中的消极因素，从积极的角度来看 Last year, in the news media of our country, it was reported that several new applications for registration of trademarks have been auctioned at more than a million yuan, or even over 10 million yuan. Although some of these trademarks have been revoked by the Trademark Office of the State Administration for Industry and Commerce for various reasons, the turmoil and thinking left by the trademark to the business community is still worth recalling. If we remove the negative factors from the positive from the point of