本文从营销实施方自身角度出发,结合统计学、计量经济学、最优化分析理论与方法,构建营销最优分析模型。与此同时,还对经典的罚函数分析法进行拓展,解决了其自身存在的三类不足。在此基础上,结合构建的最优营销分析模型和拓展的罚函数分析法,从理论角度解决了无法对最优营销模型数值求解的问题。基于该模型的数值求解给出的最优营销路径,对企业如何深入进行营销给出了具体意见和建议。 This article, starting from the point of view of the marketing executive, combines the theories of statistics, econometrics and optimization analysis to construct the marketing optimal analysis model. At the same time, it also expands the classical penalty function analysis method and solves three problems of its own existence. On this basis, combined with the construction of the optimal marketing analysis model and extended penalty function analysis, the problem of not being able to solve the optimal marketing model numerically is solved theoretically. Based on the optimal marketing path given by the numerical solution of the model, concrete opinions and suggestions are given on how to conduct in-depth marketing.