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未来的公关公司应该以创意为驱动,加上对数字营销技术的充分应用,从这两个维度加强自身竞争力,主动融合移动互联网,就会拥有更大的机会。走规模整合的发展模式走过了低迷的2013年,2014年的公关行业可谓并购频频。先是6月底老牌公关公司迪思传媒集团被华谊嘉信以4.6亿元收购100%股权;接着9月底,本土知名的公关公司上海友拓公关也以4.6亿元被业外公司联建光电收购100%的股权,其中联建光电拟以现金方式支付1.15亿元,并拟发行股份支付3.45亿元。
The future of public relations companies should be creative-driven, coupled with the full application of digital marketing technology, from these two dimensions to enhance their competitiveness, take the initiative to integrate the mobile Internet, will have greater opportunities. Take the mode of integrated development modeled After the downturn in 2013, the PR industry in 2014 can be described as mergers and acquisitions frequently. First, by the end of June, the veteran PR firm DiSets Media Group was 460 million yuan Huayi Schwab to acquire 100% stake; Then by the end of September, the local well-known public relations firm Shanghai You Tuo PR to 460 million yuan was outside the company LianBu Optoelectronics 100 % Of the shares, of which Lianjian Optoelectronics plans to pay 115 million yuan in cash and plans to issue shares to pay 345 million yuan.