在分析企业核心竞争力的内涵、重要性及企业实施多元化战略的原因、背景的基础上,引用大量的案例,进行了正反比较分析。指出核心竞争力是输出多元化战略的基础,企业多元化战略的选择必须建立在核心竞争力的基础上,与核心竞争力相适应;建立在核心竞争力基础上的多元化经营战略,能够在更高的层次上优化和强化企业的核心竞争力;核心竞争力的建立是一个动态的过程,多元化也只是一种形式和手段,一个过程,核心竞争力既是多元化战略的前提与基础,又是多元化战略的归宿与目标。 Based on the analysis of the connotation and importance of the core competitiveness of enterprises and the reasons and background of the diversified strategy of enterprises, a large number of cases are cited and the positive and negative analyzes are made. It points out that core competitiveness is the basis of output diversification strategy. The choice of diversification strategy of enterprises must be based on the core competitiveness and adapt to the core competitiveness. The diversification strategy based on the core competitiveness should be based on The higher level to optimize and strengthen the core competitiveness of enterprises; the establishment of core competitiveness is a dynamic process, diversification is only a form and means, a process, the core competitiveness of both diversification strategy is the premise and foundation, It is the fate and goal of a diversified strategy.