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户外数字化标识广告技术的应用势头似乎是无法抵抗的,但这项技术广泛普及的速度却很缓慢。再加上技术、后勤和法律上的一系列困难需要克服,另外还有金融问题减缓户外媒体的数字化标识在商业上的突破。在此,我们将从一个户外媒体公司的角度评价这项技术可能实现的方法。
The momentum of outdoor digital signage advertising seems irresistible, but the popularity of this technology is slow. Coupled with the technical, logistical and legal difficulties to overcome, there are also financial issues that have slowed down the commercial breakthrough of digitized signage for outdoor media. Here, we will evaluate how this technology can be achieved from an outdoor media company’s perspective.