报纸广告不仅要为社会主义市场经济服务,更应为社会主义精神文明服务,这是出席中国广告协会报纸委员会第四届委员代表大会全体代表的共识。1996年11月上旬,来自全国90余家报社的100多名广告部门负责人在上海总结交流 Newspaper ads not only serve the socialist market economy, but also serve the socialist spiritual civilization. This is the consensus of all the representatives attending the Fourth Committee of the Newspaper Association of China Advertising Association. In early November 1996, more than 100 head of advertising departments from over 90 newspapers across the country summed up the exchange in Shanghai