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关注:据报道,中国飞跃缝纫机集团公司总经理邱继宝委托美国一家咨询公司作营销调查。一份以9万美元代价换来的调查报告,终于为“飞跃”缝纫机打开了进入欧美市场的通道。无独有偶,日前,浙江天通电子股份有限公司为了使企业的软磁产品进军欧美市场,已斥资3万美元,委托美国一位软磁专家做全球软磁行业现状及前景的市场分析报告。点评:“成功的企业比别人更了解消费者”。“飞跃”厂花9万美元“买”一份调查报告,天通电子公司以3万美元获得软磁行业的市场分析,都是企业为了开拓市场而采取的营销策略。精明的企业经营者都把市场调研作为头等大事来对待,都把研
Concern: According to reports, Qiu Jibao, general manager of the China Feiyue Sewing Machine Group Corporation, commissioned a US consulting company to conduct a marketing survey. A survey report at a price of $90,000 finally opened the way for the “leaping” sewing machine to enter the European and American markets. Coincidentally, recently, Zhejiang Tiantong Electronics Co., Ltd. has invested US$30,000 in order to enable its soft magnetic products to enter the European and American markets, and commissioned a soft magnetic specialist from the United States to do a market analysis report on the status and prospects of the global soft magnetic industry. Comments:“Successful companies understand consumers more than others”. “Flying ” plant spends 90,000 US dollars “buy” an investigation report. Tiantong Electronics Company obtained a market analysis of the soft magnetic industry for US$30,000, which is a marketing strategy adopted by the company to open up the market. Smart enterprise managers treat market research as a top priority