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数字和网络技术正在使传统媒介的生态环境发生巨大变化,媒介融合已成为媒介发展的显著特征和重要趋势。媒介融合是外部推力和内部动因共同作用的结果,融合成果越来越多汇聚到网络传播。融合新闻有各种不同的类型,有新的生产模式,要求从业人员从术业专攻到通才全能,既要有原创性的信息,也要重视加工和表现方式,依据受众新的需求定位是融合新闻的市场方向,也是媒介融合后的价值取向。
Digital and Internet technologies are making great changes in the traditional media environment. Media convergence has become a prominent feature and an important trend in media development. Media convergence is the result of the interaction between external thrust and internal motivation, and convergence results are increasingly converging on the Internet. There are different types of news fusion, a new mode of production, requiring practitioners from industry expertise to generalist, it is necessary to have original information, but also attach importance to the processing and presentation, based on the audience’s new needs positioning is the integration The market direction of news is also the value orientation after media integration.