本土企业需要有战略性的思维,从二级和三级市场入手,避免与跨国公司的直接竞争。中国市场充满变数,跨国公司和本土公司的竞争优势源泉是什么? 中国的体制和经济环境完全不同于跨国公司的本土市场,这决定了市场竞争的性质和激烈程度,从而直接影响到公司的战略选择和经营绩效。如何在极具动态的市场环境中采取合适的竞争模式和战略布局?无论跨国企业,还是本土公司,成功与否同样取决于他们对市场特征的了解,以及能否发展合适的战略能力和组织能力。 Local businesses need strategic thinking, starting with secondary and tertiary markets and avoiding direct competition with TNCs. What is the source of the competitive advantage of multinational companies and local companies in the Chinese market? The institutional and economic environment in China is completely different from that of multinational corporations, which determines the nature and intensity of competition in the market and thus directly affects the company’s strategy Choice and business performance. How to adopt a suitable competitive mode and strategic layout in a highly dynamic market environment? Both the success of MNEs and local companies depend on their understanding of market characteristics and their ability to develop appropriate strategic and organizational capabilities .