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服务区作为高速公路的重要组成部分,扮演着公路沿线窗口的角色,代表着高速公路乃至整个地区的对外形象,其服务功能也随着路网的逐渐形成而越来越重要。本文以江西吉安境内樟吉高速公路的服务区为例,从文化元素展现与经营指标实现的相互关系入手,结合吉安地区的庐陵文化、井冈山红色旅游等文化特征元素,阐述高速公路服务区如何在运营过程融入当地文化,进而提升服务区的外部竞争力和内部文化特色,实现高速公路服务区社会效益和经济效益的双赢。
As an important part of expressway, service area plays the role of a window along the highway and represents the external image of the expressway and even the entire region. Its service function is also becoming more and more important with the gradual formation of the road network. Taking the service area of Zhangji Expressway in Ji’an, Jiangxi Province as an example, this article starts with the relationship between the cultural elements and the realization of business indicators. Combining with the cultural characteristics of Luling culture and Jinggangshan red tourism in Ji’an, Integrate into the local culture during the operation process, enhance the external competitiveness and internal cultural characteristics of the service area, and achieve a win-win social and economic benefits of the expressway service area.