随着汽车工业全球化趋势的日益显著,汽车公司加速整合,各大汽车集团逐渐成形,每个集团的麾下都整合了多个知名品牌。在此情形下,品牌的差异化越来越被消费者所关注。现代的消费者需要的是个性化、有鲜明特色、有高技术含量的汽车产品,消费层次的需求多样化。从去年到现在,上市的新车型层出不穷。一个词汇:平 With the increasingly significant globalization of the auto industry, the accelerated integration of automobile companies, the gradual formation of major automobile groups and the integration of several well-known brands under the command of each group. In this case, the brand differentiation more and more consumers are concerned about. Modern consumers need personalized, distinctive features, high-tech automotive products, consumer demand diversification. From last year to now, new models are listed after another. A word: flat