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本文以案例的形式分析了湖南国光瓷业股份有限公司的产品营销模式,提出了随着社会主义经济的市场化,企业的营销应以消费者为中心。企业需要用现代信息技术实施产品包装和营销,并充分考虑消费者的行为及文化因素来制定策略。
This article analyzes the product marketing mode of Hunan Guoguang Porcelain Co., Ltd. in the form of case, and puts forward that with the marketization of socialist economy, the marketing of enterprises should be centered on consumers. Companies need modern information technology to implement product packaging and marketing, and take full account of consumer behavior and cultural factors to develop strategies.