没有深入过农村生活的人,很难真正体会到农村农民,特别是农业格局的变化,也就很难真正体会到农村电商对于农民及农业的真正意义。那不止是对市场格局、生产和销售方式的改变,更深刻的在于对农民思想和认知的根本性改变。笔者和很多80后一样,生于农村、长于农村,对于上世纪80年代农村人的生活再熟 Those who have not gone deep into rural life, it is difficult to truly appreciate the changes in rural farmers, especially the pattern of agriculture, and it is difficult to truly appreciate the real significance of rural e-commerce for farmers and agriculture. It is not only a change in the market structure, production, and sales methods, but more profoundly lies in fundamental changes in the peasants’ thinking and understanding. The author was born in rural areas and grew older than the rural areas after 1980s and was familiar with the life of rural people in the 1980s.