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近两年,Internet网以惊人的速度在增长着。1996年,企业界只是在线上销售领域初试身手;1997年,第二代商业应用软件使得Internet网变成了线上商店;1998年,电子商务手段不断完善,包括安全的线上货币支付,大大扩大了电子商务的应用范围。作为一种媒体,Internet越来越具有价值,成为继报刊、电视、广播之后的第四大媒体,在网上做广告成为一种新的广告方式,被称为“网络广告”。 网络广告的特点
In the past two years, the Internet has been growing at an alarming rate. In 1996, the business community first tried its best on the field of online sales. In 1997, the second generation of commercial applications turned the Internet into an online store. In 1998, e-commerce tools were continuously improved, including secure online currency payment, Expand the scope of the application of e-commerce. As a kind of media, Internet becomes more and more valuable and becomes the fourth largest media after press, television and radio. Advertising on the Internet has become a new way of advertising, which is called “online advertisement.” The characteristics of online advertising