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体育营销市场是由体育媒体、体育赛事资源以及体育赞助商共同组成的。体育营销价值的实现最终需要通过体育受众的消费来完成,可以说消费者构成了体育营销的核心,如果没有受众的参与,体育营销的价值便无法释放。中国消费者非常关注体育,日益重视运动和健身2011年底央视索福瑞全国11大城市的体育及体育赞助研究专项调查显示,中国消费者对体育赛事非常关注,超过70%的人表示对体育有兴趣,尤以男性、年轻人、高学历人群居多,一线城市比中小城市更关注体育。消费者不仅对羽毛球,乒乓球,篮球,足球等传统项目
The sports marketing market is composed of sports media, sports events resources and sports sponsors. Ultimately, the realization of sports marketing value needs to be accomplished through the consumption of sports audience. It can be said that consumers form the core of sports marketing. Without the participation of the audience, the value of sports marketing can not be released. Chinese consumers are very concerned about sports, increasing emphasis on sports and fitness By the end of 2011 CCTV Sofitel sports and sports sponsorship in 11 cities across the country special survey shows that Chinese consumers are very concerned about sports events, more than 70% of people said there are sports Interests, especially men, young people, highly educated crowds, first-tier cities are more concerned about sports than small cities. Consumers not only for badminton, table tennis, basketball, football and other traditional items