1.自媒体的概念及特点自媒体这个概念由谢因·波曼与克里斯·威利斯在书籍《We Media》首次提出,是指“普通大众经由数字科技强化、与全球知识体系相连之后,一种开始理解普通大众如何提供与分享他们本身的事实、新闻的途径。”从这个概念可以发现,与传统媒体“点对面”主从式的传播路径不同,自媒体为“点对点”对等式的传播方式,其基本特点为:信息发布者为普通草根;传播的信息数据庞大而繁杂;信息传递的速度和覆盖面具有传统媒 1. The concept of self-media and self-media The concept of self-media by Shein-Boman and Chris Willis in the book “We Media” first proposed, refers to “the general public through the digital technology to strengthen and connect with the global knowledge system After that, a way to begin to understand how the general public provides and share their own facts and news. ”From this concept, we can find that unlike the traditional media“ peer-to-peer ” The basic characteristics of “peer-to-peer” mode of communication are as follows: the information publishers are ordinary grassroots; the information data spread is huge and complicated; the speed and coverage of information transmission have the traditional media