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人类的大脑有自动筛选机制。我们必须了解大脑的信息过滤器是如何运作的,哪些信息更容易获得大脑的通过,哪些信息更受大脑偏爱呢?移动互联网时代,微博、微信、视频直播等自媒体的兴起,人人都是记者,人人都是发声器,信息像潮水般涌到大众面前,导致广告信息吸引人的注意力更难了。这也造成信息不再有价值,真正有价值的是注意力。因此锁住消费者的注意力成为企业营销的关键。根据研究,做到以下五点的信息更容易获得大脑的通过,更受大脑偏爱。
The human brain has an automatic screening mechanism. We must understand how the brain’s information filters work, what information is more accessible to the brain, and what information is more likely to be favored by the brain. Everyone in the mobile Internet era, such as Weibo, WeChat and video broadcast, It’s a reporter. Everyone is a sounder, and the flood of information flocks to the public like a flood of water. It’s even harder to get distracting attention from advertising messages. This also results in no longer valuable information, the real value is the attention. So lock the attention of consumers as the key to business marketing. According to the research, it is easier for the following five points of information to get through the brain and more for the brain.