论文部分内容阅读
步入新千年,市场中可谓热闹非凡,先有“空调”的降价,后有饮料市场的“口水战”。随着“水战”的不段升级和媒体的关注,“各路英雄”纷纷借机走到幕前,祈望能“一战成名”。一、竞争激烈,广告铺路根据全国340个主要电视台的广告监测数据,我们对水饮料行业过去两年在总费用、电视投放总长度和广告投放总品牌数等方面进行比较,具体如下:
Into the new millennium, the market can be described as bustling, first “air conditioning” price cuts, after the beverage market “war of words ”. With the escalation of the “war on water” and the media attention, “Heroes of all roads” have taken the opportunity to come to the front and hope to “make a name for themselves in World War I.” I. Fierce competition and advertisement paving According to the advertisement monitoring data of 340 major TV stations across the country, we compare the total cost of drinking water industry over the past two years with the total length of TV spots and the total number of advertisements advertised. The details are as follows: