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由于城市间旅游业激烈的竞争,越来越多的旅游形式及旅游项目追求新、奇、特的体验感来吸引大众旅游者,而城市的旅游形象、品牌形象已作为旅游决策行为的重要隐私。本文首先对金湾区旅游地特色资源方进行分析和细致的整合,在此基础上进行金湾区旅游品牌总体形象定位,提炼旅游品牌形象视觉设计的路径和方法 ,从品牌形象和视觉传达设计的角度进行力所能及的探索,希望通过可传达和推广的视觉符号的形式表达金湾区旅游业的品牌和形象,从而突出体现城市的地方特色,创建鲜明独特的城市旅游品牌形象,推动城市旅游业的发展。
Due to the fierce competition in the inter-city tourism industry, more and more types of tourism and tourism projects are seeking new, extraordinary and experiential experiences to attract mass tourists. However, the city’s tourism image and brand image have become important privacy in tourism decision-making . Firstly, this article analyzes and carefully integrates the characteristic resources of Jinwan District tourist destination. On this basis, it conducts the overall image positioning of tourism brand in Jinwan District and extracts the route and method of visual design of tourism brand image. From the perspective of brand image and visual communication design From the angle of view, we hope to express the brand and image of tourism in Jinwan District in the form of visual symbols that can be communicated and popularized, so as to highlight the local characteristics of the city, create distinctive unique image of urban tourism brand and promote the urban tourism development of.