在话语权碎片化的自媒体时代,企业已经无法通过传统的媒体公关方式来把控舆论风险,组织无隐私也将成为所有企业必须面对的环境挑战。电子商务的启蒙者亚马逊(Amazon.com)运营之初推出的顾客评论功能,是一项颠覆性的创新举措,在网络购物大潮的推动下,如今已经成为电子商务运营模式的标配。但是,很多人都没有注 In the self-media age where the discourse power is fragmented, enterprises can no longer control the risk of public opinion and organize their privacy through traditional media public relations. It will also become an environmental challenge that all enterprises must face. The inaugural Customer Reviews feature of Amazon.com, a pioneer of e-commerce operations, is a disruptive innovation initiative that has now become a standard feature of the ecommerce business model driven by the tide of online shopping. However, many people do not have a note