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随着社会的发展和人们消费观念的转变,售后服务质量越来越为客户所重视。良好的售后服务体系逐渐成为企业获得竞争优势的一个重要因素,同时也成为了企业新的利润增长极。文章阐述了售后服务及其重要性,分析了目前我国纺机企业售后服务市场的现状,并就确立品牌服务战略、建立完善售后服务机制、提高人员能力素质等构建高品质售后服务体系的举措进行了论述。
With the development of society and the change of people’s consumption concept, the quality of after-sales service is paid more and more attention to by customers. Good after-sales service system has gradually become an important factor for enterprises to gain competitive advantage, but also become the new profit growth pole. The article elaborates the service and its importance, analyzes the current situation of after-sales service market of textile machinery enterprises in China, and takes measures to establish a high-quality after-sales service system such as establishing brand service strategy, establishing and improving after-sales service mechanism, improving personnel’s ability and quality The discussion.