论文部分内容阅读
2012年国产动画电影票房占国产电影总票房的5%左右,2013年有望达到10%左右,近年来国产动画电影市场保持上升趋势,即使依旧存在很多问题,但可以看到国产动画从业者们的努力和坚持。作为原创动画电影主要创作力量之一的河马动画,以稳定的出片能力和较强的技术开发水平在竞争中打开自己的道路。采访中,鲍先生也提到了团队坚持科幻题材动画这一主打的思路,并且会逐渐拓宽作品的受众年龄层。同时在营销宣传层面,河马动画近期与知名动漫传播平台建立合作,力求打造动漫全产业链。
In 2012, domestic animation movie box office accounts for about 5% of domestic box office gross receipts, and is expected to reach around 10% in 2013. In recent years, the domestic animation movie market has been on an upward trend. Even though there are still many problems, domestic animation movie makers can see Efforts and perseverance. Hippo Animation, one of the main creative forces in original animation film, opens its way to the competition with stable output ability and strong technological development level. During the interview, Mr. Bao also mentioned that the team insisted on the main theme of science fiction theme animation and would gradually broaden the audience’s age group. At the same time, at the level of marketing and publicity, hippopotamus animation recently established cooperation with well-known animation and communication platforms and strived to build the animation industry chain.