对媒体来说,春节报道年年必做。但从形式到内容看,就像“过年要回家”一样,几乎都照着“老理”来,打传统套路牌。无论是记者还是观众,不用看,大伙闭着眼就能想得到一幅幅景象:忙忙碌碌、热热闹闹、欢天喜地。《新春走基层·回家的礼物》是对历年春节报道的突破,它打破常态,更加注重契合百姓的情感诉求,在中国人心中最重要的传统佳节里,展示最真实的社会文化现状和人 For the media, the Spring Festival report must be done every year. However, from the form to the content of view, just like “New Year to go home ”, almost all according to “Old Principle ” to play traditional set of cards. Whether journalists or viewers, do not look, everyone can get a picture with eyes closed: busy, bustling, joyous. As a breakthrough in covering the Spring Festival in previous years, “Presenting the Gifts for the Grass Roots and Going Home for the Spring Festival” has placed greater emphasis on meeting the emotional appeals of the common people and shows the most realistic social and cultural status and people in the most important traditional festival of the Chinese people