企业做到一定的时候,想要进一步地拓展发展空间就离不开做产品推广和品牌建设,很多人都认为做品牌无非就是铺天盖地地投放广告宣传,这其实是对品牌的一种误解。本文从为什么塑造品牌、如何塑造品牌及如何实现品牌的持续创新等方面探讨了品牌塑造的相关问题。 Enterprises do a certain amount of time, you want to further expand the development of space can not do without product promotion and brand building, many people think that doing nothing more than brand advertising is overwhelming, this is actually a misunderstanding of the brand. This article explores the issues related to branding in terms of why brands are shaped, how brands are shaped, and how to achieve continuous brand innovation.