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专业体育赛事中的媒体手册是体育组织最有效的传播策略,也是媒体运行服务的重要组成部分。NBA的《媒体指南》是组织传播媒介的突出代表,既为报道体育组织的球队和赛事的媒体提供了翔实的资料,同时还为广大受众带来了丰富的赛事体验,其完善的运营流程和成熟的发展机制对我国CBA未来的成长具有重要的借鉴价值。本文从制作流程、内容涵盖、发放渠道等方面对NBA《媒体指南》的发展进行系统分析,并对照CBA的实际情况,提出促进CBA媒体手册发展的几点传播策略。
Media manuals in professional sports events are the most effective communication strategy for sports organizations and an important component of media services. NBA’s “Media Guide” is a prominent representative of the organization of the media, both for sports organizations and tournaments to provide media coverage of the informative information, but also for the majority of the audience to bring a rich event experience, and its sound business processes And mature development mechanism for the future development of China’s CBA has an important reference value. This article systematically analyzes the development of the NBA “Media Guide” from the aspects of production process, content coverage and distribution channels, and puts forward some communication strategies to promote the development of the CBA media handbook according to the actual situation of CBA.