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在传统的媒体和技术环境下,由于信息的传播受到诸多限制,那种“被广播”的信息传播模式令受众生厌;那种论坛式的信息传播模式互动和沟通不可能太充分;那种大杂院(广场式)的聊天模式,人群的规模不可能太大,信息传播的速度不会太快。但是,今天我们所面对的技术环境已经完全不同了。以微博、微信、社交网络等为代表的社会化媒体改变了人类社会以往的社群沟通、人际交往和信息传播模式。信息将由原来的由一人(一点)生产
Under the traditional media and technology environment, due to the restriction of the information dissemination, the information broadcasting mode of “broadcasting” is annoying to the audience; the interactive and communication of forum-based information dissemination mode can not be enough; The kind of big house (square) chat mode, the crowd can not be too large, the speed of information dissemination will not be too fast. However, the technical environment we are facing today is completely different. Social media such as Weibo, WeChat and social networks have changed the previous social communication, interpersonal communication and information dissemination patterns in human society. The information will be produced by one person (one point) from the original